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Ikigai: How a Japanese Philosophy Became a Global Symbol of Japan's Soft Power
On the self-help shelf at a bookstore in LAX sits a slim volume called Ikigai, surrounded by books about productivity hacks, morning routines, and finding your life purpose. Its presence there is almost ironic. Ikigai: The Japanese Secret to a Long and Happy Life was written by Héctor García and Francesc Miralles, two Spanish writers whose friendship sparked a conversation about Japanese longevity while walking through a Tokyo park. The book was originally published in Spanis
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Constructing Global Cities: Soft Power and Fragility in the Gulf
Jim Krane’s City of Gold explains how Dubai turned itself into a global hub built on tourism, finance, and movement.. Dubai didn’t stumble into becoming a global hub. It was engineered. The leadership made a deliberate choice to open the doors to money, people, and business, then build the infrastructure to match. The Airports, skyscrapers, free zones aren’t just developments, they’re statements. They want to convey the that this is a place connected to the world. The same ap
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Squid Game: How One Show Supercharged Korea’s Soft Power
Squid Game has had a massive impact on pop culture and even the global economy. With its second season out and a third already on the way, the show's influence keeps growing. There are even rumors about spin-offs. But it’s more than just a popular series — Squid Game played a major role in boosting Korea’s “soft power,” which is basically a country’s ability to influence the world through culture instead of politics or force. The show introduced Korean culture to tons of new
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